About the Founder

Hi, I’m Shan – Wife to Vije Vijendranath, Mom to Kitana (5-years-old), Kiaan (2-years-old) and Kirav (9-months-old).

I’m the Co-Founder and CEO of You, Baby and I (Parenting and Lifestyle blog) and Momsays (An analytics platform that connects brands to moms).

About Shaney Vijendranath:

I got married when I was 20-years-old to an awesome guy from Sri Lanka, who shares the same interests as me. We are best friends and business partners. Vije is currently building a startup called Tapsnapp.

Married at 20

I’m a work from home mom who gets very little sleep and still breastfeeds at night. My days are filled with dirty diapers and toddler tantrums, but I wouldn’t trade it for anything else…

Becoming a first-time mom (2012) was exciting but overwhelming – I thought I had everything figured out (I love my to-do lists) but the truth is I didn’t. A list wasn’t enough. I needed support; A group of women who understood my emotions and frustrations. 

You, Baby and I Blog

I remember standing at the baby expo trying to figure out which products I needed to buy for my baby and why. The venue was filled with so many different products and brands – they all seemed important and essential. I ended up buying many products which I regretted investing in afterward. 

Blogging has become a part of my lifestyle – it’s my online diary and through my personal stories I’ve connected with moms like me – who understand how it feels being a working mom with 3 kids.

“It takes a village to raise a child”… – This is a quote that has helped me through many sleepless nights.

About You, Baby and I:

You, Baby and I blog is about my journey through motherhood and the little bumps on the way. The aim of my blog is to share real stories, connect moms to amazing brands and get the conversation going.

10 Reasons why I “hate” my Kids…

Credit: www.robyndavie.com

About Momsays:

Did you know, 65% of moms trust what other moms buy in the retail market?

MOMSAYS is an analytics company that helps brands engage and sell more effectively to new moms by utilising the collective knowledge of 1000’s of experienced moms in South Africa.

Our services include:

  • Consumer insights and analytics.
  • Content creation & content marketing strategies.
  • Influencer campaigns.
  • Influencer events.
  • Professional photography and videography.
  • Market research & beta testing.
  • A/B product testing.
  • Social marketing amplification.
  • Email marketing.
  • User interface testing & more.

Email shaney@youbabyandi.com for more information.

A few Highlights over the years:

Huffington Post


Living and Loving Magazine

Great Expectations ETV.

Great Moments in Parenting

Netwerk24.com website – Mamma-blogs wat inspireer.

Good Housekeeping website – 9 Twitter handles every mom should follow.

OFM Breakfast show for the popular blog post – To my husband, now that I’m a mom.

Hippo.co.za: Your Guide to Switching Medical Aid article.

How to Afford Your New Home article.

City Sightseeing South Africa blog – December 2014.

Essays of Africa Magazine June 2015.Essays of Africa

Milestones Summer 2015 MagazineMilestone Magazine

Webfluential blog post for July influencer showcase.

Mamas & Papas Magazine.

Vodacom South Africa blog.

Mothers From Around The Globe Tell Us What Is Most Important To Them by Huffington Post.

Guest writer for Jet clothing blog.

RCS blog – Favourite Mommy bloggers.

Awards You, Baby and I won:

Winner of the Kids Emporium Mommy Bloggers Competition 2014.

Runner-up for Bloggers Lounge Worldwide Blogger of the year 2014.

Best Lifestyle Blog 2014 and 2nd Runner-up for Best Parenting Blog at the South African Blog awards.

Featured in Sowetan Newspaper: Top 100 Entrepreneurs to watch out for 2015.

Winner of the 1st Mission Samsung Bloggers Activ Dualwash Challenge 2015.

Winner of Mission Samsung 2015 for Samsung South Africa.

Runner-up for Best Parenting Blog 2015 at the South African Blog awards.

Winner for Top Advice and Parenting Blog in Africa – African Blogger awards 2016.

Top 10 for startups in GIST boot camp Africa 2016.

Winner of Seedstars Durban 2016.

Finalist for Seedstars South Africa 2016.

Winner of Best Parenting Blog 2016 at the South African Blog awards.

Startup finalist for SA Innovation Summit in Cape Town in 2017.

Winner of Best Parenting Blog 2017 at the South African Blog awards.

A few Interviews:

MamaMagic Website

Pregnant in Cape Town Blog

SA Mom Blogs

Becoming You Blog

Just Ella Bella Blog

The Disruptors website.

Xander Blog.

GET It Magazine Joburg West.

Find me on Social Media:

Facebook: www.facebook.com/youbabyandi

Twitter: www.twitter.com/youbabyandi

Pinterest: www.pinterest.com/youbabyandi

Instagram: www.instagram.com/youbabyandi

Please Note:

I’m honest on You, Baby and I blog and I judge/review the product or treatment I was given only.

Not every press drop I receive gets a full blog post review.

I follow a blog schedule for posts and may take longer than others to publish review posts.

Sponsored posts mean I’ve been paid by the brand to write about their products or services.

Sponsored posts

Our partner for our photography services: Tapsnapp