I’m Shan – mom of 3 kids, wife to a startup junkie, mommy blogger and the Co-Founder of the parenting startup – MomSays. I got married when I was 20-years-old to a geek whose 10 years older than me from Sri Lanka. We are best friends and business partners. I know, crazy right?! Vije is also the founder of photography startup – Tapsnapp.

Married at 20

Becoming a first-time mom (2012) was exciting but overwhelming – I thought I had everything figured out (I love my to-do lists) but the truth is I didn’t. A list wasn’t enough. I needed support; A group of women who understood my emotions and frustrations. motherhood

I remember standing at the baby expo trying to figure out which products I needed to buy for my baby and why. I ended up buying many products which I regretted investing in afterward. 

Everyone had their own lists, but no one shared what South African moms were purchasing and why, so I began blogging to connect with other moms in the community. After 2 years of blogging, I realized that You, Baby and I was more than just a blog. It became a tribe of moms who trusted each other’s opinions.

Blogging has become a part of my lifestyle – it’s my online diary and through my personal stories I’ve connected with moms like me – who understand how it feels being a working mom with 3 kids.

“It takes a village to raise a child”… 

About You, Baby and I blog:

You, Baby and I blog is about my journey through motherhood and the little bumps on the way. The aim of my blog is to share real stories, connect moms to amazing brands and get the conversation going.

You, Baby and I was named Africa’s most influential parenting blog in 2016 and just recently won Best Parenting Blog in South Africa. I collaborated with some of the biggest brands in the world like Mattel, Disney, LG, Volvo, Samsung and Unilever.

At the end of 2016, I saw an opportunity in the baby industry and decided to work on MomSays.


MomSays was created to help moms find the right products the first time.

My aim for MomSays is to help small businesses in South Africa, to empower people with a focus on mompreneurs – especially when it comes to marketing and product development. I believe that if women help build and support each other, we can achieve more together.

It’s time that moms are taken seriously when it comes to business. Moms are multi-taskers. We can build businesses while raising kids, but we need a good support system.

MomSays offers Mompreneurs and brands an opportunity to engage directly with the consumers, connect and collaborate with other mompreneurs and learn from the best in the industry.

You can join the tribe here.

1 Comment

  1. 2019-01-21 / 12:10

    Yes i shared the same experiences, good to know you not alone!
    As a new mom i had so many questions and still have many more!

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