WIN a Bio-Oil baby hamper worth R1 500!

The Perfect Dance of Birth Hormones’ is the theme of Pregnancy Education Week from 18 to 26 February 2017, when childbirth educators, Bio-Oil and hospitals around the country highlight how knowledge empowers expectant parents for better pregnancy, birth, bonding and breastfeeding experiences.

Childbirth education is proven to have many benefits for expectant parents and the newborn child.

Lynne Bluff, national co-ordinator of the Childbirth Educators’ Professional Forum, explains how antenatal classes can help facilitate an understanding of the interplay of hormones before, after and during birth.

WIN a Bio-Oil baby hamper worth R1 500!

Six good reasons to attend childbirth education classes:

1. Expertise – educators are experienced nursing sisters and midwives who have chosen to specialise in childbirth education because they passionately believe in it.

2. Knowledge – you learn about ALL the childbirth options available to you, and the pros and cons of each.

3. Tools – you’ll be given practical tips and techniques – such as breathing, relaxation, positions, massage and visualisation – that can help you have an easier birth.

4. Confidence – you and your partner will feel more confident knowing what to expect and how to manage it.

5. Be prepared – you’ll be taught about all aspects of pregnancy and birth, from stretch marks to caring for your newborn.

6. Connections – you’ll meet other expectant parents from your area. Lifelong friendships can be formed.

“Our hormone system prepares us in the final weeks, days and hours for an efficient labour; they help manage the pain and stress and ensure a safe birth. Hormones also give us a feeling of intense reward and pleasure as we meet our baby for the first time. For all this to happen in harmony, the birthing hormones need to work together in perfect synchronicity. At childbirth education classes, parents learn these intricate steps. The knowledge and understanding they gain helps facilitate the ‘dance’ for a better birth experience.”

“Four hormones star in the show – oxytocin, endorphins, catecholamines and prolactin. Each brings its own style to the dance of labour.

Oxytocin takes the lead, guiding you with love and connection, while catecholamines excite and energize you. Endorphins help you navigate through the daring twists and turns and nurturing prolactin will be there at the dazzling finish to welcome your baby.”

8 steps that expectant parents can take to best prepare for this perfect ‘dance’:

1. Most importantly you need confidence that you can give birth to your baby, so it’s important to choose a doctor or midwife who instils this confidence.

2. Learn the steps. Attend childbirth education classes and learn how the body functions so that you fully understand labour.

3. Prepare your body. Exercise will prepare the body for labour and generates higher levels of endorphins which will lead to a shorter, less painful birth. Eating a healthy balanced diet will nourish mother and baby without excessive weight gain. Massaging oil into your growing body is soothing and also helps prepare the skin for rapid expansion, helping prevent stretch marks.

WIN a Bio-Oil baby hamper worth R1 500!

4. Practice coping strategies such as visualisations, affirmations and massage. Use these during labour and also stand and move – movement and upright posture enhance endorphin release.

5. Give birth in a safe, private and relaxed atmosphere. A calm, supportive environment prevents labour being slowed down by the wrong hormones interacting.

6. Recruit a birth support team – whether it’s your partner, a doula, friend or mother. There are wide-reaching physical and emotional benefits to having loving support during the birth.

7. Allow birth to begin in its own time. When labour begins naturally, both mother and baby have the optimal number of receptors needed for birth hormones to best facilitate birth.

8. Skin to skin contact immediately after birth, allows baby to go through the nine instinctive stages naturally, and increases oxytocin levels for mom and baby, which supports breastfeeding success and enhances maternal-infant bonding.

“We advocate childbirth education because understanding the miraculous process of pregnancy and birth empowers parents to make informed choices,” says Lauren Macnab of Bio-Oil, official partner for Pregnancy Education Week.

WIN a Bio-Oil baby hamper worth R1 500!

Birth is like a dance,” says Bluff. “Knowing the steps allows you to relax and accept the sensations, feel the rhythm and confidently move to labour’s natural beat for a beautiful birth experience.”

To find a childbirth educator in your area and for more information on Pregnancy Education Week:

WIN a Bio-Oil baby hamper worth R1 500!

Pregnancy awareness week

The hamper includes:
• Basket: R110
• 3 bottles of Bio-Oil (60ml, 125ml and 200ml): R410
• Cuddly woollen giraffe: R250
• 100% cotton babygrow: R50
• 100% cotton blanket: R290
• ClevaMama bath towel: R350
• Bio-Oil’s ‘Tips for Moms from Moms’ booklet & Baby scan album: R40

WIN a Bio-Oil baby hamper worth R1 500!


1. Share this post on social media.

2. Join the YBI Mom’s club for special competitions and news:

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3. Leave a comment – What’s your thoughts on antenatal classes?


Tweet about the competition:

I want to WIN with @youbabyandi. ‪You can WIN too, enter here: #youbabyandi #PregnancyEducationWeek

Competition closes 26 February 2016.

Open to South Africans only.

Good luck.

Please note: Prizes will be dispatched to arrive within 6 to 8 weeks of winners’ details being received.

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Hi, I’m Shan. I’m a wife, mom to 3 kids and a businesswoman who works from home and gets very little sleep at night. My days are filled with dirty diapers and toddler tantrums, but I wouldn’t trade it for anything else. I am in the Forbes 30 under 30 list for Forbes Africa 2019 and just recently launched my start-up – MomSays.

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  1. sadiya
    2017-02-20 / 14:10

    I haven’t attended antenatal classes, my reason being I had other family members sharing advice and tips. Although I would have loved to attend, just to know all the facts and the proper techniques.

  2. Vicky
    2017-02-20 / 14:58

    I think antanatal classes are important because it prepares you not only physically but also mentally and emotionally for what’s to come and what to expect. It provides you with the needed information about your body and your baby.
    It helped me to be more relaxed feeling more prepared and in control of my pregnancy and less stressed and more confident about the birth of my baby…

  3. Riétte
    2017-02-21 / 01:08

    Great preparation and bonding experience for parents to be.

  4. Zaakirah Rossier
    2017-02-23 / 16:14

    It’s very important, especially for first time parents. It’s the first thing I would recommend

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