This post was sponsored by Cadbury.

I know that we have all been indulging, some a little more than others, during this lockdown and you may be wondering why I am asking you to indulge even more.

I promise it is for a good reason!

Besides the fact that Cadbury Dairy Milk chocolate can be good for your soul and tastes super YUM in desserts 😉, purchasing this treat can contribute towards helping South Africa’s most vulnerable, our children.

This year, more than ever, we have the chance to show our spirit of generosity. One way is by participating in the Cadbury Dairy Milk Glass & a Half Project which offers South Africans an opportunity to help give the precious gift of childhood to orphaned and vulnerable children across the country.

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Last year, Cadbury Dairy Milk collected over 100 000 pre-loved toys, books, and games through ‘The Little Generosity Shop’ and ‘GenerosiTrees’ activations which gave the country the chance to make a difference in the lives of as many children as possible by collecting pre-loved toys, books, and games – in exchange for a Cadbury Dairy Milk chocolate.

This year, things are a little different. Instead of donating your pre-loved toys, all you need to do is purchase a Cadbury Dairy Milk chocolate wrapped in special edition sleeves.

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For a limited time, a portion of the proceeds from these specially wrapped bars will go towards R1-million worth of educational toys, books, and games for orphaned and vulnerable children.

Let’s take the opportunity to give these children the precious gift of childhood. I’m not sure about you, but for me, toys played a big role in developing my imagination during childhood.

Did you know toys form an integral part of the child’s intellectual, emotional, and social development as well as provide comfort and support?

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Children learn necessary life skills through play which make them remarkably resilient. But during these unsettling times, while the adults around them try to adapt to what seems to be a continuously changing ‘new normal’, play can also act as a form of therapy.

Empowering children to feel a sense of control, work through complex emotions, and express thoughts in a way that goes beyond words. The challenge for orphaned and vulnerable children is their limited access to resources.

Especially now, under trying circumstances, toys can offer comfort and support for a stressed child. Even more so when they have limited access to online learning and volunteers, play supports learning and development.

Have you ever wished you could make a difference? Then, join the Glass & a Half Project. You’ll be well rewarded for being part of the R1-million initiative that’s making a difference in the lives of orphaned and vulnerable children. The deliciously smooth chocolate is just an added benefit.

If you ever need an excuse just say that it’s for the children… A real good feeling to combat guilt.

Come on, show the world that there’s a glass and a half of generosity in everyone.

Look out for the participating Cadbury Dairy Milk variants, in both 80g and 150g, including Milk Chocolate, Top Deck, Mint Crisp, Whole Nut and Fruit & Nut, which have started to filter into major retailers nationwide.

Available while stocks last. And join the conversation using #GlassAndAHalf on Facebook, Instagram, and Twitter.

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