Do you ever find yourself in situations that take longer than you expected? Moments that require confidence to help you push through them in hopes of a better outcome.

I have several times! Some moments ended up been hilarious while others left me extremely uncomfortable. Eeeek!

I’m talking about those “I think we should talk” moments with friends, family, strangers or even your other half OR simply an interview for work or with a client which took longer than you had anticipated.

Clorets, the #1 fresh breath expert, believes that in moments like these we all need a little more confidence and a boost that will make us Breathe Out Proudly, For Longer.

This is why Clorets will be calling game-time on life’s awkward moments as it sets out to create Mzansi’s first limited edition board game this summer.


Breathe Out Proudly, For Longer – The Game, will be a culmination of SA’s best awkward moments, that when played, will embrace, tackle and eliminate all those awkward moments through a boost of confidence and laughter!

To create The Game, Clorets will need your help and they will be calling on you and fellow South Africans to share stories where you needed that extra bit of confidence to keep going.

To participate and help drive the collection of these stories, tune into Hot FM, Algoa FM and Smile FM from 18th to 22nd of November 2019 during the breakfast shows. Hear top South African comedians Chris Forrest, Ndumiso Lindi and Glen Biderman-Pam share their stories on air and participate by submitting your own funny awkward story via Whatsapp voice note on 084 221 2919 (Hot FM), Telegram voice note on 0617 940 940 (Algoa FM) and on the Smile 90.4 FM app or via their SMS line on 35904. Data rates apply.

The fun doesn’t end there, listeners who submit the best stories will stand a chance to win instant prizes worth R3000 per day.

Also spreading the word and helping to collect more side-splitting stories for The Game are comedians Kurt Schoonraad and Dave Levinsohn who will be embarking on a comedy roadshow with Clorets.

The comedy roadshow will perform in Jhb, Port Elizabeth, Knysna, Pringle Bay, and Cape Town. YOU stand a chance to win tickets to their live shows in those respective cities. All you have to do is follow Clorets Facebook and look out for the competition post to win tickets to the shows.

Join Clorets with Kurt and Dave on;

  • 15 November 2019 at 20h00 – Protea Marine Hotel Venue in Port Elizabeth
  • 16 November 2019 at 19h00 – Knysna Yacht Club in Knysna
  • 18 November 2019 at 20h00 – Hangklip Hotel in Pringle Bay
  • 20 November 2019 at 20h30 – Cape Town Comedy Club in Cape Town

Clorets will also be collecting your stories at the following activations across the country;


30 November 2019 – Soweto Comedy Festival 

13-15 December 2019 – Fourways Mall


22-24 November 2019 – Menlyn Mall


15-17 November 2019 – Gateway

Cape Town

29 November-1 December 2019 – Cape Town Festival of Beer

“Clorets SA wants to enable people to show up and show off with that extra confidence in whatever moment they’re in. We also want to involve South Africans in the creation of this exciting game, because it will allow us to share a lot of human truths that we can all relate to. We want to reassure South Africans that it’s okay to find themselves in those awkward moments and serve a reminder to everyone that with Clorets, you can help make it better.” says Nadia Matlala, Category Brand Manager for Gum at Mondelez.

Clorets 40 Minutes, with its active ingredients of extra Actizol and Chlorophyll, is the only gum that not only masks bad breath but eliminates it, helping you Breathe Out Proudly, For Longer. Available nationwide in Green Mint and Eliminator.

Breathe Out Proudly, For Longer with Clorets and be part of The Game! Simply tune in to the participating radio stations, pop in at any of the Clorets activations and Comedy Roadshow performances. Like and follow #BreatheOutProudlyForLonger on the Clorets Facebook and @CloretsSA Twitter pages for more information.

T’s & C’s apply.

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