Mattel launches Enchantimals in South Africa!

If your little one loves to pretend play, I think you might want to check out the Enchantimals collection.

Enchantimals is the exciting new range of whimsical characters and animal besties from Mattel.


First impressions:

I’m going to be honest with you when I received this press drop I literally screamed with excitement. Kitana was very overwhelmed because it felt like Christmas again! She insisted on doing a video unboxing the Enchantimals immediately.

Who are the Enchantimals?

The Enchantimals™ dolls are a group of lovable characters (who are half animal) who have a special bond with their animal best friends. Each character is complete with her animal sidekick with whom she shares an unbreakable bond of friendship. These pairs of animal besties use their abilities and compassion to maintain balance, peace, and harmony amongst all living things.

I love how different the Enchantimals are! It’s not the typical doll we are used to seeing in the toy stores. I think Mattel has done an awesome job at creating characters that will not only encourage pretend play but also teach kids about friendship and the bond between children and animals.


Some of the characters:

Felicity Fox™ & Flick™: Felicity is quick, clever and completely curious about anything and everything. Felicity and Flick love to go exploring together, especially to places they have never been to before.

Danessa Deer™ & Sprint™: Danessa is the shy and quiet type whose actions speak louder than her words. Danessa and Sprint’s favorite game is to race each other through the forest to see who is the fastest.

Sage Skunk™ & Caper™: Sage has a mind as quick as her feet and she’s a great problem solver. When Sage and Caper aren’t working on a new song together, they’re usually planning some elaborately clever prank.

Bree Bunny™ & Twist™: Bree is always up to her ears in creative do-it-yourself projects. Bree and Twist are like twin fountains of bubbling creativity. No one has more fun making something together than they do.

Patter Peacock™ & Flap™: Patter is proud of her fashionable feathers, and she loves to encourage her friends to be proud too. Patter may not have the best singing voice, but when she teams up with Flap their songs are always belted out in perfect harmony.

Mattel tried to marry a few of the snapchat “filters” we love to use with these petite dolls to make them unique, colourful and different.

Age group: 4+

Some of my favourites from the collection are:

Jessa Jellyfish Doll

Peeki Parrot Doll

Playhouse Panda SetDolce Dolphin Doll

Hixby Hedgehog Doll

Lorna Lamb Doll

Seahorse Carriage & Sandella Doll

The product ranges from RRP R129.99 – RRP R719.99 and is available at retailers nationwide.

Follow along on the Enchantimals journey on YouTube, Instagram, and Facebook.

Personally, I think Mattel created something unique I can see the product becoming a favourite with little boys and girls. The price is reasonable to start the collection, however, I do feel like the brand will need to spend a little more on marketing the product in South Africa. It’s a brand that many might fall in love with but it is also not Barbie.

Mattel also introduced the Monster high collection a couple of years ago which wasn’t a big hit in South Africa.

What’re your thoughts on the product?

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Hi, I’m Shan. I’m an entrepreneur and a sucker for good adventures. I was listed in Forbes Africa 30 under 30 2019 and just recently launched my start-up – MomSays.

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