Jet’s Summer 2015 collection

Need a new look this Summer? Then you need to visit your nearest Jet store.

Jet’s Summer 2015 collection

What is trending for Kids:

This season boho dominates girls’ fashion with denim’s treatment this summer embracing the destroyed look. Boys’ fashion is underpinned by blacks and whites as a basic foundation. Younger boys fashion has become edgier while young girls fashion sees characters like Minnie Mouse setting the trend.

Jet’s Summer 2015 collection

Jet General Manager children’s wear Achim Kunkel says that monochrome black and white is still on-trend with white on white emerging as a key element. “Bright pastels are also prominent in the colour palette with mint and coral used with pops of neon to freshen it up. Key prints are bold stripes and geometrics while check, picnic checks and tartans remain.” Kunkel adds that for younger girls, characters this season sees Frozen, Minnie Mouse and Barbie at the top of the agenda.

et’s Summer 2015 collection

“Longer length tees and and shirts along with active wear have become key elements for boys fashion this summer,” says Kunkel. “Graphics remain one-colour with numbers and destination themes the most popular.” He says that the monochrome urban sporty look has become a lifestyle trend and is expected to continue this season, including for younger boys. “Key looks for summer include a built-up look with black and white underpinning all looks. Urban sports and tropical lingers this season.”

Jet’s Summer 2015 collection

What is trending for mom:

Feel good fashion this summer season; festival theme and 70’s nostalgia very prominent in ladies wear as Jet ups the ante in value-fashion

Jet’s collection showcases this season’s biggest trend call-outs in both casual and formal wear. The season is inspired by the festival look and 70’s nostalgia, with a strong influence of denim and neutrals, hints of fatigue and accents of fuchsia and soft teal. Yellow and white are a key for dresses this summer in both maxi and midi lengths.

et’s Summer 2015 collection

“Festival and 70’s are this season’s biggest trends,” says Jet General Manager for adult buying, Marina de Wet. “Anything in denim and suede are this season’s most wanted item. We will all be inspired to wear beautiful paisley printed maxi dresses and skirts accessorised with a hint of fringing either in a bag or sandal.

Although the skinny jean will always be an essential, de Wet says, the flare is back and will transition into Autumn next year. “White is the must-have denim colour this season and will become a classic in your wardrobe..”

Shop till you drop at your nearest branch, trust me you won’t be disappointed. 😉 Visit to view more from the collection.

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