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Magnum’s Red Velvet Affair

  • 2014-12-05
  • 28 comments
  • 3 minute read
  • Shan

Magnum Joburg opened at The Zone in Rosebank on Saturday 1 November, in celebration of Magnum’s 25th Birthday. The pop-up store gives you the chance to customise your own Magnum and share the glamour of a quarter century of pleasure with fashion shows, jewellery displays and VIP events hosted by the country’s hottest celebrities.

Last week the store hosted an intimate master class with Danielle Postma from Moemas to celebrate the launch of Magnum’s Red Velvet Cupcake ice-cream.

Magnum Joburg

It was a night dedicated to ice cream and all things sweet. It was the perfect opportunity for me to indulge and experiment with my favourite ice cream. I’ve been a huge fan of Magnum for years, it’s one of those treats that I just wouldn’t share with anyone.

Danielle was charged with customising some of the toppings which form part of Magnum Joburg’s decadent topping selection. She says she is passionate about creating memorable occasions for people and believes that you should always give your best to everything you prepare in the kitchen.

Magnum

Whilst reminiscing about her career in food, Danielle effortlessly prepared 2 red velvet-inspired dessert creations using Magnum’s Red Velvet Ice Cream and various toppings from her kitchen at Moemas – smooth and delicious cream cheese icing, their infamous chocolate brownie, red velvet macaroons, crumbled red velvet cupcakes, honeycomb, salted caramel sauce, decadent dark chocolate sauce and a 5kg slab of white chocolate – all ingredients she believes best compliment the flavour of the Red Velvet Magnum.

She captivated the audience as she spoke of her experiences in London, where her first job was at Baker & Spice. World-renowned food guru Yotam Ottolenghi was her head chef, before he left to open his own restaurant, Ottolenghi’s. Danielle worked at B&S for 2 years and loved every second of her time in charge of the kitchen and working with the head chef maintain the restaurant’s high standards.

Magnum Joburg

We had the opportunity to create our own desserts during the course of the evening. With Danielle as the main judge, three winners were chosen, each receiving a prize of a breakfast for 2 at Moemas. My husband won 3rd place (yaaay) with his Magnum PI creation.

Magnum’s Red Velvet Affair

It was a fun night filled with laughter and sweet conversations. An experience I will never forget.

Join Magnum and celebrate 25 years of pleasure your own way, by visiting Magnum Joburg at The Zone @ Rosebank until 8pm every day until 24 December 2014.

Magnum South Africa

The ‘Make My Magnum’ experience costs R40, which includes your choice of 3 premium toppings.

Toppings available: caramelised popcorn, chocolate-coated honeycomb, goji berries, chocolate & pecan biscuits, strawberry gems, pink peppercorn brittle and popping candy.

Trust me you don’t want to miss this experience.

Magnum South Africa

About Magnum:

Launched in 1989, Magnum was the first chocolate covered ice cream for pleasure seekers. Today, Magnum is one of the world’s leading ice cream brands, selling 1 billion units annually worldwide, and is the biggest brand of Unilever ice creams. Magnums mission is to inspire and encourage people to actively pursue pleasure everyday.

Magnum

Follow Magnum on Facebook and Twitter to celebrate 25 years of pure indulgence! You can win some great prizes! Share the love via #MakeMyMagnumSA.

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Shan

Hi, I'm Shan. I'm an entrepreneur and a sucker for good adventures. I was listed in Forbes Africa 30 under 30 2019 and just recently launched my start-up – MomSays.

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28 comments
  1. Stacie Lewin says:
    2014-12-05 at 16:50

    Congrats to your husband for winning third place. I have heard of Magnum ice cream as i have see the ice cream in the store but I have never tried them. The pictures in the blog post look amazing though. It sounds like it was a fantastic night.

    Reply
  2. Liz Mays says:
    2014-12-05 at 17:19

    That is totally cool to be able to experiment and play around like that! I love Magnum bars!

    Reply
  3. Kungphoo says:
    2014-12-05 at 17:32

    I want in.. lol everything looks and sounds soo good!

    Reply
  4. Masshole Mommy says:
    2014-12-05 at 17:57

    What an AWESOME event. Everything looks amazing 🙂

    Reply
  5. Jeanine says:
    2014-12-05 at 20:19

    Wow this looks like the most amazing event. Very cool, all that looks incredible I’m slightly jealous!

    Reply
  6. Fi Ní Neachtáin says:
    2014-12-05 at 21:48

    Magnum has been my favourite ice-cream since I was a little girl. I’d love to have the chance to make my own, what a cool event! So jealous 🙂

    Reply
  7. Courtney says:
    2014-12-05 at 23:47

    Wow!!! This looks like it was not only awesome but a delicious event 😉

    Reply
  8. Michele D says:
    2014-12-06 at 00:44

    I would love to go to an event like that. It must of been so much fun trying those yummy treats.

    Reply
  9. Elizabeth O. says:
    2014-12-06 at 03:03

    I wish I was there! I’ve been craving for ice cream despite the cold weather.

    Reply
  10. rochkirstin says:
    2014-12-06 at 05:10

    Wow, red velvet is one of my favorite flavors. Glad Magnum has many toppings available now. I want to try everything!

    Reply
  11. tonyacolema says:
    2014-12-06 at 06:07

    Red velvet ice cream! Oh yes! Red Velvet cake is my favorite and ice cream…love!

    Reply
  12. Carly Anderson (@lipglosscrayons) says:
    2014-12-06 at 06:25

    This looks like it was a really fun event! I love Magnum ice cream.

    Reply
  13. Michelle Hwee says:
    2014-12-06 at 07:00

    This is wonderful! 🙂 I love these “food”events 🙂 so much fun!

    Reply
  14. Aisha Kristine Chong says:
    2014-12-06 at 08:21

    I really should taste a red velvet lol – wow a magnum red velvet totally something I should give a try soon,

    Reply
  15. Lisa says:
    2014-12-06 at 17:34

    This is amazing! I can’t believe some of the creations they made with their bars. Super cool.

    Reply
  16. celebbabylaundry says:
    2014-12-06 at 18:32

    Wow, I love red velvet with a passion; I’d love to try this!

    Reply
  17. Rebecca Swenor says:
    2014-12-06 at 20:04

    What gorgeous ice cream bars indeed. I love the Magnums bars. Thanks for sharing.

    Reply
  18. seasidemermaid says:
    2014-12-07 at 02:25

    What a fantastic experience! Everything looks good, too. Believe it or not, I haven’t tried a Magnum bar yet, but I have heard people rave and rave about them.

    HilLesha

    Reply
  19. Ann Bacciaglia says:
    2014-12-07 at 03:00

    This would be such a great event to go to. I love Magnum ice cream.

    Reply
  20. Bonnie @ wemake7 says:
    2014-12-07 at 05:13

    What a fun event. I haven’t tried these bars before but have been meaning to.

    Reply
  21. justamom8225 says:
    2014-12-07 at 06:06

    Mmm… red velvet ice cream. That sounds so heavenly

    Reply
  22. Rosey says:
    2014-12-07 at 06:54

    I have never heard of red velvet ice cream. I’d sure like to try it though!

    Reply
  23. R U S S says:
    2014-12-07 at 12:47

    I’m sure this was a huge hit. I love the photos of the Magnums in their unsual Magnum looks. They were very creative.

    Reply
  24. Melissa Smith says:
    2014-12-07 at 18:05

    I would seriously be in heaven! Especially since I kinda sorta have a slight obsession with Magnum bars.

    Reply
  25. debbiejeancrochet says:
    2014-12-08 at 06:23

    Wow, congrats! Thats awesome! I always see Magnum, but have never tried it – those all look amazing though!

    Reply
  26. Lynndee says:
    2014-12-08 at 16:41

    All things sweet? I have a sweet tooth. I should have been there. I’m drooling. 🙂

    Reply
  27. Krystal's Kitsch says:
    2014-12-08 at 23:24

    Everything looks so good. That mint crunch is AMAZING!

    Reply
  28. Tiany - Social Savvy Mom says:
    2014-12-09 at 03:16

    Very impressive! These look too good to eat!

    Reply

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