Magnum Joburg opened at The Zone in Rosebank on Saturday 1 November, in celebration of Magnum’s 25th Birthday. The pop-up store gives you the chance to customise your own Magnum and share the glamour of a quarter century of pleasure with fashion shows, jewellery displays and VIP events hosted by the country’s hottest celebrities.

Last week the store hosted an intimate master class with Danielle Postma from Moemas to celebrate the launch of Magnum’s Red Velvet Cupcake ice-cream.

Magnum Joburg

It was a night dedicated to ice cream and all things sweet. It was the perfect opportunity for me to indulge and experiment with my favourite ice cream. I’ve been a huge fan of Magnum for years, it’s one of those treats that I just wouldn’t share with anyone.

Danielle was charged with customising some of the toppings which form part of Magnum Joburg’s decadent topping selection. She says she is passionate about creating memorable occasions for people and believes that you should always give your best to everything you prepare in the kitchen.


Whilst reminiscing about her career in food, Danielle effortlessly prepared 2 red velvet-inspired dessert creations using Magnum’s Red Velvet Ice Cream and various toppings from her kitchen at Moemas – smooth and delicious cream cheese icing, their infamous chocolate brownie, red velvet macaroons, crumbled red velvet cupcakes, honeycomb, salted caramel sauce, decadent dark chocolate sauce and a 5kg slab of white chocolate – all ingredients she believes best compliment the flavour of the Red Velvet Magnum.

She captivated the audience as she spoke of her experiences in London, where her first job was at Baker & Spice. World-renowned food guru Yotam Ottolenghi was her head chef, before he left to open his own restaurant, Ottolenghi’s. Danielle worked at B&S for 2 years and loved every second of her time in charge of the kitchen and working with the head chef maintain the restaurant’s high standards.

Magnum Joburg

We had the opportunity to create our own desserts during the course of the evening. With Danielle as the main judge, three winners were chosen, each receiving a prize of a breakfast for 2 at Moemas. My husband won 3rd place (yaaay) with his Magnum PI creation.

Magnum’s Red Velvet Affair

It was a fun night filled with laughter and sweet conversations. An experience I will never forget.

Join Magnum and celebrate 25 years of pleasure your own way, by visiting Magnum Joburg at The Zone @ Rosebank until 8pm every day until 24 December 2014.

Magnum South Africa

TheMake My Magnum’ experience costs R40, which includes your choice of 3 premium toppings.

Toppings available: caramelised popcorn, chocolate-coated honeycomb, goji berries, chocolate & pecan biscuits, strawberry gems, pink peppercorn brittle and popping candy.

Trust me you don’t want to miss this experience.

Magnum South Africa

About Magnum:

Launched in 1989, Magnum was the first chocolate covered ice cream for pleasure seekers. Today, Magnum is one of the world’s leading ice cream brands, selling 1 billion units annually worldwide, and is the biggest brand of Unilever ice creams. Magnums mission is to inspire and encourage people to actively pursue pleasure everyday.


Follow Magnum on Facebook and Twitter to celebrate 25 years of pure indulgence! You can win some great prizes! Share the love via #MakeMyMagnumSA.

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