“Sometimes it’s not all about us, it’s about noticing an opportunity to make a change”. Kabelo, Milk for Change video.
As mothers, we are always worried about our kids and their future in this country. Sometimes we forget that making a difference in our community can help create a better future for our kids.
You don’t have to be a doctor or a politician to do your part in the community.
“The measure of who we are is what we do with what we have.” Kabelo, Milk for Change video.
I didn’t realize what a big difference a carton of milk I donated recently could make to someone else’s life.
That carton of milk may have helped a child in a rural area who was lacking vitamins and nutrients needed to concentrate in school.
That carton of milk may have helped someone to make a pot of porridge to feed their family for supper.
I made a BIG difference that cost me a few rands which I would have spent anyway at the store buying something unnecessary.
Are we doing enough in our country?
Are we helping in making the change we want to see?
Occasionally I feel like we as a country is moving backwards, especially when I read the newspaper and see the trending articles on twitter but then I find brands like Tetra Pak that are doing amazing things who are genuinely making an effort to help us move forward.
These are the topics that need to trend on social media!
Tetra Pak, in partnership with Feed SA, initiated a campaign recently called Milk for Change.
A simple initiative that aimed to fight undernourishment among South Africa’s larger communities and to educate consumers about the nutritional benefits of long life milk.
Milk for Change collected long life milk donations by consumers across the country and donated it to the communities in need.
Do you know the benefit of having a glass of milk every day?
Tetra Pak committed to donating 10 000 litres of long life milk alongside donations by Clover, Parmalat and Woodlands to kick-start the process, bringing the initial donation to 33 000 litres.
Did you know?
Long life milk is the same milk by a different process.
Gisele Gurgel, marketing director of Tetra Pak South Africa says“Because of the packaging technology, it is convenient because it can be stored for longer. It’s available everywhere, because it can easily be transported where it is needed, and for longer distances as it doesn’t require refrigeration. Many families around South Africa don’t have adequate access to the infrastructure to store liquids and foods, or nearby commercial facilities to make them available. Long life milk is an ideal way to overcome those challenges.”
Milk and dairy products are nutrient dense. They provide high-quality protein and micronutrients in an easily absorbed form that can benefit both nutritionally vulnerable people and healthy people.
Milk is an ideal source of protein and calcium, and also contains a range of essential vitamins and minerals.
The next time you purchase a carton of milk, think about the difference you can make by simply being part of an initiative like Milk for Change.
To find out more about how you can assist, visit the website – http://goo.gl/7R5oAZ.