“Mum” IS the word

Are you missing out on trend downloads of the season and feeling stuck in a time capsule as far as your wardrobe is concerned? If your bump or new baby is taking away all your time (and some sanity) then we can rescue you! We will give you a quick download on trends that relieve you from the mysteries of how they develop in different seasons and fashion capitals!

“Mum IS the word” is the double pun we want to play on in this article. One because for us it’s mum or nothing and two because the slogan trend is here to stay and is as much an AW 14 trend for us in this part of the globe as it is for our northern fashionistas. Find your apt slogan on jumpers, sweatshirts and t-shirts and bask in the glory of comfort and fashion. Never thought those two words would come together but the creative world is making it happen as we speak. One of the many SS14 TRENDS for the envied summer approaching northern hemisphere and the AW14 southern hemisphere is Logomania. From Mr Price, Zara, Edgars and other heavenly high street and designer outlets this is a strongly visible trend on the shop floors. It’s time to stop sulking in your compromised jumpers and add some fun and chic sweatshirts, jumpers and t shirts to compliment that bump or new mommy body.

These glam pieces can be underplayed with a relaxed pair of jeans or jeggings and some comfort footwear for an easy day look. To dress it up, throw on an artsy neckpiece, wear some make up and swap your fashion screaming wedged sneakers for kitten heels, block heels, brogues or moccasins. For the final touch add an evening bag (refer to the featured image put together by me sourcing products from online venues) and you are ready for a glam outing with the girls or a date with the other comfort of your life, your man. The thing about this trend is that it’s easy, no fuss and multifunctional. A change in accessories is all that is needed to go from babysitting to rock shandy sipping (I guess champagne is a no..no in your happy 9)!! It’s the best “not trying too hard” formula that Gods of fashion have blessed mommies with, so take a dip and shout your slogan with your next jumper/sweatshirt or t shirt. It’s not called LOGOMANIA for nothing!!


Like we say “MUM IS THE WORD” (get this slogan customized on a t shirt, if you are feeling this to be your slogan for 2014).

Article by Guest Blogger – Ridhima Makhija (Freelance Fashion Stylist).

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Hi, I’m Shan. I’m an entrepreneur and a sucker for good adventures. I was listed in Forbes Africa 30 under 30 2019 and just recently launched my start-up – MomSays.

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1 Comment

  1. 2014-09-02 / 09:19

    I think most moms feel “stuck” at some point These are trendy looks that wont break the bank 🙂

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