20 Proudly South African female brands to Support

Proudly South African female brands

Supporting small and shopping local is becoming increasingly important. Not just for the sake of our economy but also our eco-system. Fast fashion is one of the biggest contributors to global warming, mass pollution and other far reaching environmental issues. Luckily we have many South African female brands ready to provide you with beautiful, on trend designs made right here. Local without compromising on quality.

White tee and paint brush skirt from Poetry.

South African female brands you can wear everyday!

Strength & Honour

“Designed with dignity and produced with confidence, we are dedicated to clothing women in Strength & Honour.”

100% local – from the fabrics sourced to the ethically, handmade items.

This brand strives to create a unique blend of urban chic and country casual perfect for corporate and social environments. Now you can feel stylish, confident, fearless and comfortable no matter where you are.

FOUND. Collection

Started in 2014 by Stellenbosch designers and stylists Lisa Carinus and Gitte Muller, the FOUND. Collection strives to provide woman with “feminine, timeless and wearable fashion that has a trendy edge.”

A core value of this brand is to support and uplift local entrepreneurs by giving them greater opportunities for growth. This is done by entrusted the manufacturing of their designs to a handful of local artisans who craft each garment with exceptional care.

Shop at FOUND for beautiful once-off designs that you can love and wear for many years to come.

Danielle Frylinck

Dreaming up gorgeous dresses, jumpsuits, tops, bottoms, workwear and loungewear from her Linden Studio – Garments designed to tell a story, flatter a woman’s figure and last her a life time. That is what you can expect from Danielle Frylinck.

Effortless style and so many pretty dresses with pockets – because let’s be honest ladies… All dresses need pockets.

Hannah Lavery

A brand committed to slow fashion, designing contemporary pieces meant to last. From the fabrics used, the collections designed to every member of the team… Hannah Lavery creates garments with the environment and local community in mind.

They have one of the prettiest online store selling minimalist woman’s wear that include; dresses, tops, bottoms, shoes, belts, coats and bags.

This brand is sure to inspire you to dress more, with less.

Sunny + Bear

Another label committed to reducing the fashion world’s carbon footprint, and a mommy-and-me favourite.

Every item produced by Sunny + Bear is pure, simple and practical. Made from 100% linen (with no plastic buttons) these garments are of exceptional quality with careful tailoring.

Easy to care for clothes that’s casual, comfy, everyday wear at it’s best.

Black linen dungaree by Sunny + Bear.

This Cape Town based design house is all about romance. Every design celebrates classic femininity but with a modern twist and is sure to become a staple in your closet.

The signature floral prints seen in their garments are their own. Designed and printed for only their collections, never mass produced. Wearing an ilan skirt or dress is such to make you feel gorgeous any day (or night) of the week.

As an added bonus ilan also recently launched their little girl’s range (ages 2-7). Now you and your mini can look fabulous twinning!

Glare Modern Vintage

“For trend setters with a touch of vintage class!”

Long, flowing floral skirts, fitted button-up dresses and tops tailored to perfection. Glare Modern Vintage plays around with bright colours and pretty patterns creating garments that accentuates and compliments the curves of the female body.

Clothes that make a statement.

Beautiful Active Wear for women

Move Pretty

The BEST, woman’s athleisure brand in South Africa founded by double olimpic South African triathlete, Mari Rabie and fashion designer Annelize Kotze. These ladies understand what healthy, active women want and need, designing the most stylish and beautiful active wear that I want to stay in all day.

And once again it’s not just about fashion but also about making a difference by empowering woman, manufacturing locally and never skimping on quality when it comes to outfit that need to be “moved in”.

Feminine Swimwear

Bao + Paya

“Simple, conscious swimwear without compromise.”

Yet another brand focussed on sustainability and conservation. All Bao + Paya swimwear fabrics are Italian Lycra, made up of 78% post consumer waste – now that’s taking care of our planet!

The beautiful designs take inspiration from sun-filled summer days reflecting the clean lines and glorious hues of beach days. I can’t wait to escape to somewhere tropical with Bao + Paya.


#capetowntotheworld – “Made by South Africans, in South Africa, for the world.”

South Africa’s leading men’s swimwear, and beach essentials brand now also makes fun bikinis and one pieces for the ladies. All at very affordable prices.

There’s no escaping the joy and fun of poolside parties and beach days when doing it in Granadilla swimwear!

The BEST Lounge wear

BENA Loungewear

South African produced, luxury sleepwear. Inspired by classic tailoring and luxe fabrics. With garment this pretty, you’ll have no problem enjoying a pyjama all day long. The range includes various sets for any season of the years as well as kimono inspired gowns, slip dresses and playsuits.

BENA makes bedtime our favourite time of the day.

Short summer sleep set by BENA loungewear.

Delicate Lingerie

Nette Rose

“She is a wild one. With a gentle soul.

Who sways to her own rhythm and dresses for herself.”

It not about being sexy but rather about learning to embrace and dress your own body. Nette Rose unapologetically celebrates the beauty of the female body with vintage inspired lace bralettes and bottoms delicately made with care and delivered straight to your door, anywhere in the world!

Floral wrap dress by Anneen Henze.

Proudly South African female brands perfect for pregnancy

Cherry Melon

Affordable, functional, trendy maternity wear designed to keep mama comfortable during and post pregnancy. Cherry Melon has a huge range and you’re sure to find something you’ll love and feel comfortable in.

From maternity basics to active wear, dresses, jeans, work pants and more. Cherry Melon will keep your growing belly clothed without braking the bank.

Anneen Henze

“A collection designed by mothers for mothers in all stages of womenhood.”

No need to comprise on style while pregnant. Anneen designs and creates the most incredible garments for pregnant and breastfeeding woman. Best of all you can still wear every item long after labour and weaning is done.

The pieces are timeless, made to flatter an array of body types and a precious investment to any woman’s wardrobe. You’ll wear your Anneen Henze garments over-and-over again feeling just as beautiful as the 1st time you put them on.

Nursing Momsy

A brand committed to enhancing every mom’s breastfeeding experience and supporting her personal journey by eliminating wardrobe challenges.

Born out of necessity, Nursing Momsy is a stunning breastfeeding label for fashion loving moms. The signature invisible side zip design makes breastfeeding easy and accessible wherever you may be.

Feel confident and comfortable in any Momsy creation.

JL Maternity

High end designs for the fashion forward mom! No more compromising on style while growing your baby bump. You can look Carrie Bradshaw glamorous throughout and after pregnancy.

Turn heads everywhere you go in unique JL Maternity pieces.


A newbie joining the maternity league. Semyá’s capsule collection is designed to take you through your pregnancy journey with 5 quality items that allows for versatility and creativity within ones’ existing wardrobe.

Think simplistic neutrals that can be worn in different combinations or paired with items already in your closet. A perfect fit for the conscious shopper.

The Momsy Jumpsuit in Ash Rose.

Breathtaking designs for special occasions

Tee by Poetry. Skirt by Gelique.

If you’re looking for couture, there are many options in proudly South African female brands. For today however I focussed on two.

Judith Atelier

Judith Atelier offers clients sophistication and innovative bespoke collections from young and upcoming designer, Judi Nel. Already admired over the word with various Fashion week invites from New York Fashion Week, Cannes Fashion Festival and Milan Fashion Week. Judith Atelier aims to push towards an elite status.

Expect fresh designs with attention to texture and quality while using intricate construction techniques.

Now we can all own a little piece of the runway when purchasing from Judith Atelier.


“A new kind of power dressing.”

“The ERRE woman is a style-savvy and sophisticated career woman, who needs a flexible wardrobe that effortlessly meets the needs of her multifaceted lifestyle, by giving her a high-end range of powerful and exquisitely constructed garments.”

ERRE is all about celebrating feminine strength while creating quality, investment wardrobe pieces for the confident woman. This is achieved through bold designs and exceptional tailoring.

Be sure to visit your nearest Poetry store too. They always have a large number of stunning local designs as part of every season’s collection.

We can’t forget about the accessories…

A post on South African female brands to support wouldn’t be complete without a look at some accessories!

Blue Betty

Shoes… Because can any woman ever own enough? Ballet pumps, sandals, lace ups, booties and more. You’ll be spoiled for choice when shopping at Blue Betty!

Leather lace-up sandals by Blu Betty.

More shoes but this time delicately made sandals, timeless loafers and suede brogues in the prettiest colour collection. You can shop Azuri online from Summerdays.co.za.

Alex & Marla

The only place you need to look for classic, elegant leather handbags, backpacks and accessories. The kind of items that only get better with age.

Dear Rae

Now for a touch of bling. Established in 2010, Dear Rae was earned the right to be called one of South Africa’s premium jewellery design houses. Browse their online store for pieces that can be worn daily as well as custom made orders and even a Little Dear Rae range for kids.

Whenever you’re in Cape Town, be sure to pop into their Studios at The Woodstock Foundry.

The Duffel from Alex & Marla.

Now that mama’s looking beautiful in local designs, why not add a few proudly South African kids labels to their closets too. Click on the link below for THE ULTIMATE LIST OF PROUDLY SOUTH AFRICAN CLOTHING BRANDS FOR KIDS.

Happy shopping ladies!

PHOTO CREDIT | Anje-Ilana van Dalen from Madison & West Lifestyle Division.

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Mari-Louise Candiotes
Mari-Louise Candiotes

Wife to my Mr. Perfect, mama to our 3 girls and the founder of Just a Mamma. An parenting and lifestyle blog focused on “not just surviving the early childhood years” but rather embracing every challenge and making it the most memorable time of our lives!

Over here you can expect me to share some of my favourite local or eco-friendly finds as well as the odd family travel post. Thanks for reading and be sure to come find us on social media too.

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