The Top 100 Toys for 2018


Every year, I do my Top 100 Toys list based on reviews, sales and first impressions.

Honestly, this list helps me buy gifts for my kids too.

The Top 100 Toys for 2018 are…

(in no particular order)

For Babies/Toddlers

1. Fisher-Price® Beatbo Train

Fisher-Price Beatbo Train

2. Fisher-Price® BeatBo Learning Robot

top toys

3. Fisher-Price® Laugh ‘n’ Learn Microphone

top toys

4. Fisher-Price® Laugh ‘n’ Learn Puppy’s Remote

5. LeapFrog Shapes and Sharing Picnic Basket

6. Leapfrog Colour Mixer Truck

7. Leapfrog Water & Grow Garden

8. Leapfrog Scout’s Get Up & Go Activity

9. Leapfrog Scoop & Learn Ice Cream Cart

10. VTech Toot-Toot Drivers Assorted

11. Little Tikes Singing Sorter

12. Little Tikes Squishy Piano

13. Little Tikes Touch n Go Flyers

14. Little Tikes Slammin Racers

15. Little Tikes Dirt Digger Plough & Wrecking Ball

16. Mega Bloks® Basic Building ABC Learning Train

17. Mega Bloks® Basic Building Big Building Bag 80PCS

18. Baby Einstein Curiosity Table Activity Station


19. Peppa Pig

The latest Peppa Pig range has an array of fun playsets and characters for pre-schoolers to play with. From the Ice Cream Van and Peppa Jet to plush toys.

20. Shopkins Minis

Shopkins have become a toy box staple and have crept into the heart of little girls the world over. They are cute, adorable, very colourful and collectible with price ranges that accommodate intermittent purchase and big-ticket item buys kept especially for birthdays and special occasions.

21. Shopkins Small Mart Playset

22. Shopkins beach house set

23. Shopkins campervan

24. Shopkins convertible

25. VTEC Secret Safe Mini Diary

26. L.O.L. Surprise

To add more fun, sparkle and excitement to the range, a variety of new, mystery-filled L.O.L. products have been launched including L.O.L. Pets, L.O.L. Glitter, L.O.L. Confetti, L.O.L. Little Sisters, L.O.L. Surprise Game with Accessory, L.O.L. Water Game and L.O.L. Puzzles.

27. Baby Secrets

Baby Secrets is a retro toy that has made a comeback. Baby Secrets is collectibles range which features a unique element, that of discovering if the character is a boy or a girl by bathing it in water. The nappy changes colour to either blue or pink to reveal the gender. How’s that for a surprise?!

28. Pikmi Pops

Another range of collectibles that feature the surprise element, the Pikmi Pops and Cake Pops are filled with mini scented plushies and other fun goodies. The Pikmi Plushies come in a variety of sweet scents, ranging from chocolate and bubblegum to watermelon.

29. Cake Pops

Cake Pops is a new line of collectibles that ticks the boxes on several current trends by combining the unboxing appeal of the Pikmi Pops with the satisfying appeal of the slow-rise squishes, all packaged in a colourful “cake pop”.

30. Baby Love

Photo credit: Caxton

Baby Love is Prima Toys’ own baby doll range. The success of the dolls hinges on the fact that they were designed with a South African audience in mind and each doll speaks a national language. Baby Bella speaks English, Baba Tasha speaks Afrikaans and the hugely successful Baby Thando speaks English and isiZulu. Parents and little girls can look forward to a new isiXhosa speaking doll.

31. Little Live Pets

The Little Live Pets Surprise Dragon comes in a beautiful egg and you don’t know which one is inside until it hatches. Once hatched, the Dragon can hop and flutter its wings. The Little Live Pets Surprise Dragon can be hatched again and again.

32. HatchiBabies

33. Baby Born

34. Baby Annabell

35. My Fairy Garden

36. Disney Doorables!

Through a collection of figures and connectable playsets, Disney Doorables empowers kids to become storytellers by uniting beloved Disney characters in one land – where surprise and delight await behind each door.

37. Scruff-a-luvs

They are adorable little fur ball, rescued pets. The pets come in pink or blue and untangle in water to reveal your puppy. Find us Scruffy, Make us Fluffy! These unloved and abandoned pets are in need of your help! When buying your Scruff-a-Luv, they arrive as a sad ball of matted pink fur, but once you bathe them, dry them, brush them and love them, you will discover your puppy!

38. Barbie® Color Surprise™ Doll (African American & Caucasian)

39. Barbie® Dreamtopia Rainbow Cove Castle

40. Barbie® Cooking & Baking Ultimate Kitchen

41. Barbie® DreamCamper

42. My Little Pony Equestria Girls fashion dolls

43. My Little Pony Singing Rainbow Dash

44. Play-Doh Wavy the Whale

45. Mickey Mouse Funko POP

46. Melissa & Doug Examine and Treat Pet Vet Play Set

47. Melissa & Doug Scoop and Serve Ice Cream Counter

48. Play-Doh Kitchen Creations Spinning Treats Mixer

49. Nerf Rival Apollo XV-700 blaster

50. Nerf Rival Artemis XVII-3000 blaster

51. Nerf Rival Kronos XVIII-500 blaster

52. Bumblebee Showcase Helmet

53. Bumblebee Action figure

Converts from robot mode to classic Volkswagen Beetle mode in 17 steps, so kids can amp up the power in 2 modes.

54. The Bumblebee DJ Stryker figure

55. FurReal Friends

Ricky, the Trick-Lovin’ Pup is always ready to perform tricks. This poseable pup can balance his toy bone on his nose and with a voice command or loud sound, flip it into his mouth. He’s so eager to do tricks, he’ll often shuffle his paws in sheer excitement and gives affectionate doggie licks as well.

56. Hot Wheels® Track Builder Epic Challenge Race Crate

57. Hot Wheels® Shark Beach Battle

58. Hot Wheels® Balance Breakout

59. Fisher-Price® Thomas & Friends™ Adventures Small Engine Assortment

60. Hatchimals CollEGGtibles neon nightglow

61. Fisher-Price® Thomas & Friends™ TrackMaster™ Twisting Tornado Set

62. Ben 10 Action Projection Omnitrix

63. Big Hero 6

Now fans can collect and display their favourite characters from Big Hero 6: the series which is now showing on Disney XD. Toys in the range include Micro Chibi figures, action figures, feature figures, Armoured Up Baymax and Blast Flying Baymax.

64. Treasure X

Treasure X is a new toy that engages the senses as children scratch, dig and unearth the lost bounty.

65. Stretch Mini

Justice League Figures are just some of the fantastic toys available in the Stretch range.  Each toy can stretch up to 5 times its original size, it then slowly shapes back, ready to be pulled and twisted all over again.

66. Trixx

Collect the 8 cars and create your own circuit!

67. LEGO ‘Harry Potter’ Hogwarts Great Hall Building Kit

68. Crayola Crayon Melter

69. KumiKreator Friendship Bracelet Maker

70. Yellies!

An alert if you’re looking for a hysterical gift for the kids – get ready to yell for YELLIES! the fuzzy little pets that respond to your voice and react to talking, yelling, clapping, and singing – the louder you yell, the faster they go!   Take a peek at this short video to see what the fuss is all about

Watch the YELLIES! eyes light up and legs move as they respond to your voice. Talk softly to your YELLIES! and they will move slowly or yell louder and get them scurrying faster across the room! Each character has a personality and unique look that kids will love to collect! Play with more than one YELLIES! spider pet at a time to see them scurry around together (each sold separately). Meet Bo Dangles, Flufferpuff, Harry Scoots, Klutzers, Peeks, Toofy Spooder, Lil ‘Blinks, Toots, Frizz, Webington, Wiggley Riggles and Fuzzbo – to discover more about each character visit

Look out for the first wave of Yellies! spider collectables, which will be from leading retailers including Toy Kingdom, Toy Zone, Toy Adventures, Hamleys, and

71. The Incredibles 2 figurines

72. Paw Patrol Ultimate Rescue Fire Truck

73. Disney Mickey 90th

You can find various toys dedicated to Mickey’s 90th birthday!

  • Plush
  • Games & Puzzles
  • Metals
  • Outdoor play

74. Fingerlings Dino Velociraptor

75. Teksta 360

76. PokiBot

77. Robo Chameleon

78. Ozobot Bit Coding Robot

79. VR Real Feel Alien Blasters

For fans of virtual reality over the age of 8 years, the VR Real Feel Alien Blasters will meet all your Virtual Reality expectations and more. Each set includes everything you need to save the world – a VR headset, free iOS/Android app and a Bluetooth blaster for great control.

80. ARIA

A.R.I.A’s Adventures is an educational interactive set with 3 different games in 1 box. It includes 100 interactive flash cards, a Virtual Reality animal park and 3D colouring pages. Use your smart device or the included VR head set and allow A.R.I.A to take you on an incredible virtual journey.

81. National Geographic science kits

82. Nat Geo figurines

83. Crayola Color Chemistry Set

84. Lil’ Cutie Pups

Introducing the Lil’ Cutie Pups, the latest members of the Little Live Pets family! These little dogs are the cutest pups around. Lil’ Cutie Pups are full of life and love to show off their own personalities as they scamper about, beg and play with you!

85. Enchantimals house playset

Something for the older kids

86. Fujifilm Instax Mini 8 Minion Instant Camera


88.  Nintendo Switch

Not really a toy but it is tech hence it deserves to be on this list. 😉


89. Flipslide

A fast-paced electronic game that tests your speed and reflexes. Players need to flip to find the colour and slide to match the lights. It can be taken anywhere and played anytime. What’s more, it is perfect for teenagers!

90. Boom Blast Stix

92. Speak Out Showdown

93. Hearing Things

94. Don’t lose your cool

95. Don’t Step In It – Unicorn edition

96. Blindfolded Twister

97. Monopoly

98. Pictionary™ Board Game

99. Scrabble® Junior

100. UNO® Card Game

Which is your favourite?

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The Top 100 Toys for 2018

Hi, I’m Shan. I’m an entrepreneur and a sucker for good adventures. I was listed in Forbes Africa 30 under 30 2019 and just recently launched my start-up – MomSays.

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