WIN a Magical Elf for Christmas!

Can you believe that Christmas is around the corner?! I can’t!

I’m excited and a little stressed out because I haven’t really planned anything special yet for the kids, however, our little magical friend will be arriving on the first of December so hopefully he will have some ideas for me. 😉

Have you heard about the Magical Elf?

magical elf

A modern family tradition, “Elf for Christmas”  is a magical toy & reward kit perfect for girls & boys aged 2 and over.

Available as a girl or boy Elf, this engaging toy brings fun and magic to your home throughout December.

About Elf for Christmas:

The magical concept/story behind this UK award-winning toy “Elf For Christmas” is that the loveable little elf is sent to a home all the way from the North Pole by Santa himself – with the main purpose of watching over the children and reporting back on good or bad behaviour.

magical elf

He/she also serves as a direct communication link to The North Pole for kids to send their letters to Santa… Now, as is customary with Christmas – all the magic comes to life while all the children are sleeping – so after the lights have gone out and all is quiet, the little elf “comes alive” and gets up to all kinds of mischief (with a little help from Mom or Dad, of course) – doing a variety of quirky things around the home… from fun and naughty things like eating cookies from Mommy’s cookie jar and leaving crumbs on the counter… to kind and helpful chores like tidying away toys that the kids may have left out (but beware – he/she may report back a messy room to Santa!).

magical elf

However, where the magic really lies is in the Christmas Reward Kit – a unique package to help you bring the excitement of the Elf to life. The kit includes an arrival letter from Santa, explaining Elf’s role in your home, a reward chart & stickers, Mini Report Cards & Certificates that can be used to promote kindness & good behaviour.

magical elf

Will you be on the Naughty or Nice List?

magical elf

Keep the festive spirit alive with Beware of the Elf signs for your door &  a Thank You postcard to round off the magic in January. There is also a Letter to Santa Claus template, ready to post your letters off to the big man himself, and a Goodbye letter for when it’s time for Elf to go back to the North Pole.

Throughout December, you will receive unique personalized emails from Santa Claus, directly to your children or class, with information that your Elf has learned about you.

magical elf

It really is magic. All you need to do is believe it!

Arriving in South Africa this Christmas 2017:

  • Elf Toy (BOY OR GIRL) with Reward Kit – RRP: R 495
    The box includes a boy or girl elf, as described above, with a beautifully designed stationery kit that helps to promote good behaviour and brings the magic of the Elf to life. The Reward Kit includes: 2 sample letters to Santa, A reward chart with reward chart stickers, A postcard from Santa instructing Elf to stop this home, a letter from Santa telling the kids that he has sent them an elf to watch over them until Christmas, 2 good behaviour award certificates, A variety of 8 different messages for the kids (either congratulating them on good behaviour or warning them about bad behaviour), a letter from the Elf (to be given on 24th Dec) to say he/she needs to leave and to thank them for having him, A thank you for having me postcard (to be sent in January sent by Elf after he’s arrived back at to the North Pole) Also – if you register your elf online, you can receive personalized daily emails.

          Magical Reward Refill Kit
Designed for families of up to 2 kids. Full magical reward kit as detailed above.

  • Advent Letters – RRP: R 265
    24 individual letters written by an Elf in the North Pole. (Kind of a pen-pal vibe, except you, don’t need to write back). His daily letters are numbered, to be read in a specific order, and they tell us about all the fun and excitement of what’s happening in Santa’s factory/warehouse in preparation for Christmas.
  • Magical Elf Door – RRP R 465
    SOLD OUT. *** This door is the perfect entrance for an Elf, tooth fairy or any other magical small folk you may want to welcome into your home. The Door lights up and includes an Elf Welcome Guide and interchangeable stickers where Elf can “leave little messages for the kids.” *** SOLD OUT
  • Elf’s First Adventure Storybook – RRP: R 135
    A delightful soft-cover storybook that is beautifully illustrated. It tells the tale of Elf’s first trip away from the North Pole. He is adopted by a loving family until Christmas Eve and helps to teach them to always be kind and caring.
  • North Pole Sticker Set – RRP: R245
    Perfect creative activity for a rainy day (suitable for kids aged 3+). It contains 12 background sheets and over 750 stickers! (The sheets are blank on reverse so you can fold them to create Christmas Cards)

magical elf

The range is set to keep expanding year-on-year, so watch out for what’s coming next December!

Shop now, you can purchase your Magical Elf here -> Get 15% off using CODE YB&I15 during checkout (valid until midnight on Saturday 18th Nov).

Win a Magical Elf & Reward Kit + Storybook (valued at R 630)

You get to choose between a Boy OR Girl Elf.

magical elf


1. Share this post on social media.

2. Leave a comment – What are your family traditions during the December holidays?


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You can also enter the competition on my Facebook page ->

Competition closes 16 November 2017.

Open to South Africans only.

Good luck.

Facebook Comments

Hi, I’m Shan. I’m an entrepreneur and a sucker for good adventures. I was listed in Forbes Africa 30 under 30 2019 and just recently launched my start-up – MomSays.

Find me on: Web | Twitter | Instagram | Facebook


  1. Natasha Muller
    2017-11-10 / 18:46

    We have certain traditions for our little family depending on whether we are spending Christmas with my Husband’s family or ours. All incredibly special to all of us. ❤️ We also have really special traditions that are just for our little family, including both my boys getting new pj’s to wear on Christmas Eve, and a new outfit (or when times are tough-just a tshirt) to wear on Christmas Day. We generally eat fish on Christmas Eve and then have a wonderful spread on Christmas Day with beautiful desserts! Too much eating all around! Kids get to open pressies after midnight on Christmas Day and lots of laughter all around.

  2. Jenn S
    2017-11-10 / 19:35

    In our home the Christmas tree goes up on the 1st of December, it’s such a special day filled with love, laughter and tinsel . We have a special angel on our tree (my late sister’s picture in a bauble). We also build a ginger bread house a week before Christmas and leave letters for Santa under the tree. We also leave Oreo’s and milk on Christmas eve under the tree for santa (my husband usually eats them as soon as our daughter goes to bed) . Christmas morning we sit around the tree and open gifts before church. After church we have a big family lunch. We also give a few gifts to kids in our neighborhood ❤

  3. Ronnae Elliott
    2017-11-10 / 20:16

    We have lunch with the entire family. We decorate the Christmas tree with ornaments which has all family members names on it, even members that have passed on so that we stil feel their presence at this time of year.

  4. Suvena
    2017-11-10 / 20:23

    Our family tradition over the holidays is to get as much family time as we can. With hectic schedules throughout the year we look forward to spending time with everyone bye catching up. We plan all activities together whether it’s a reunion at the park/beach or something new to do in town. Our regulars are Christmas lunch and dinner at mum’s place where we have good food and fun and games and also a celebration for mum’s birthday. Not forgetting taking the kids to see the festive lights followed by ice cream on the beach on a hot summers night and the all famous new year’s eve braai where we all get together for a big bash to welcome in the new year!

    This magical elf would be an amazing new tradition to start with my two year old. He is old enough to learn about the magic of Christmas and it would be so exciting for him. And with baby number two on the way it’s even more great that the kit can be used for two kids. I’m totally loving this prize ❤

  5. Karen Narayadu
    2017-11-11 / 06:30

    We have very simple family traditions, but mostly spending lots of time together bonding, cooking the turkey the night before and relaxing the main day, boxing day is balloon and bubble filled to add sillyness and fun for everyone! Liked n sharing, following on fb n twitter. Would love a boy elf plz…

  6. Ruweida Muhammad
    2017-11-11 / 23:15

    Family braai, followed by dessert and board games.

    Entered on Facebook and following on Twitter @princessruw

  7. Joleen Van Zyl
    2017-11-14 / 15:53

    All the family get together to exchange gifts and have a big Xmas lunch.

  8. Roxanne Pellew
    2017-11-16 / 13:33

    A Christmas Eve box filled with PJs , a personalised stocking a Christmas book and yummy treats

  9. varsha
    2017-11-16 / 15:57

    After 5 years,this is going to be my little girls, husband and my first Xmas on our own,in our new home.Besides the Christmas decorations, I would start off the morning by getting my daughter to unwrap all her gifts,for each gift,I would allocate a note to tell her why Santa believes she deserves it.Making memories are important so a lot of treasured photos will be taken,lunch will then be prepared for all my dear family and friends, I want to create a Xmas wish box for my daughter, each family member can write down a note for her, since my grandmother is very ill at this point, she can some day look back on this if any of our loved ones are no longer.I am a not a Christian,but I have family who are of that religion, I would want my daughter to be tolerant of all religions and know the reason for xmas,so after lunch it would be nice if a Christian family member would tell her a story abt Jesus.I read on another post how a mum has a party to celebrate the birth of Jesus,i may not be able to that but every little kid loves singing the happy birthday song, so why not sing for Jesus. We would probably end the day visiting loved ones who could not make it to our lunch,but also saying a prayer for loved ones who are no longer with us

  10. 2017-11-16 / 17:59

    We all get together on Christmas Eve to celebrate with a Christmas dinner where all the adults bring a cooked meal to contribute (the kids bring Christmas crackers). We always have an amazing time together and try and get together on Christmas day as well (to eat all the leftovers lol).

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