Work with me

You, Baby and I is about connecting with moms through personal stories, events and an interactive platform called Momsays that gives moms the opportunity to be rewarded for what they love doing – sharing their opinion.

The company was founded in September 2013 by Vije and Shan Vijendranath who saw an opportunity in the market when they became first-time parents.

you baby and i blog

About You, Baby and I:

Our aim is to help new moms through the journey of motherhood. You, Baby and I started its journey as a mommy blog in 2014. In 2017, our founders realized that You, Baby and I was more than just a blog. It became a tribe of moms who trusted each other’s opinions.

You, Baby and I provides content and services to make mom’s life easier. The blog was named Africa’s most influential parenting blog in 2016 and just recently won Best Parenting Blog in South Africa. Shan has collaborated with some of the biggest brands in the world like Mattel, Disney, LG, Volvo, Samsung and Unilever.

What is Momsays?

Did you know that 65% of moms trust what other moms buy in the retail market?

Momsays by YBI is a platform that helps moms find the right products the first time using data and analytics. We help brands engage and sell more effectively to new moms by utilising the collective knowledge of 1000’s of experienced moms in South Africa.

We build bridges allowing effective strategic marketing and product innovations that produce results.

Momsays also provides a platform for Mompreneurs in Africa to connect, collaborate and network with each other. Growing a business is hard especially with kids running around, having a tribe that motivates and encourages you is so important.


How does it work?

Momsays offers brands a few different options to market to their tribes and get access to the data their need.


Engage with over 5000 moms on the Momsays platform directly and get access to market trends, insights and predictive analytics.


Create a new event or campaign and invite our moms to market it for you!


We connect you with mommy influencers and bloggers who can provide the following for your campaign:

  • Relevance
  • Reach
  • Resonance


Build or improve your company’s marketing strategy based on insights and data you get from our online and offline focus groups.


Why are moms so important?

50% of moms feel companies don’t communicate or advertise to them correctly.

This means there are 1 billion moms worldwide that don’t personally connect with the products sold to them.

According to research, moms influence over 80% of the purchasing decisions in the household.

Moms connect.

Moms always compare experiences.

Moms listen to other moms.

65% of moms trust recommendations from friends and family more than claims by the brand.

Moms are brand evangelists.

Moms are 82% more likely to promote brands they have connected with on a personal level.

Moms are authentic.

They speak the language of emotional marketing.

Moms are influential.

Mommy bloggers connect emotionally with their audience and influence a conversation in the mom community with their reviews.

We speak to moms from various walks of life – from moms who are expecting their first child to moms who are experienced when it comes to product recommendations and reviews.
Our services include:

  • Consumer insights and analytics.
  • Content creation & content marketing strategies.
  • Influencer campaigns.
  • Influencer events.
  • Professional photography and videography.
  • Market research & beta testing.
  • A/B product testing.
  • Social marketing amplification.
  • Email marketing.
  • User interface testing & more.