Work with Us

You, Baby and I is about connecting with moms through personal stories, events and an interactive platform that gives moms the opportunity to be rewarded for what they love doing – sharing their opinion.

The company was founded in September 2013 by Vije and Shan Vijendranath who saw an opportunity in the market when they became first-time parents.

You, Baby and I Blog:

You, Baby and I run by Shan Vijendranath is a well-established blog in the influencer community. Winning several awards over the years and collaborating with some of the biggest brand in South Africa like Disney, Mattel,, Cotton On etc.

With the experience Shan has gained over the last few years in the digital marketing and analytics space, she decided to create something bigger for the brand she founded as a blog.

You, Baby and I is not just a blog anymore, it’s an online platform for brands to connect, engage and collaborate with moms.

About Momsays:

Did you know, 65% of moms trust what other moms buy in the retail market?

MOMSAYS is an analytics company that helps brands engage and sell more effectively to new moms by utilising the collective knowledge of 1000’s of experienced moms in South Africa.

How does it work?

Momsays offers brands a few different options to market to their tribes and get access to the data their need.


Engage with over 4000 moms on the Momsays platform directly and get access to market trends, insights and predictive analytics.


Create a new event or campaign and invite our moms to market it for you!


We connect you with mommy influencers and bloggers who can provide the following for your campaign:

  • Relevance
  • Reach
  • Resonance


Build or improve your company’s marketing strategy based on insights and data you get from our online and offline focus groups.

Why are moms so important?

50% of moms feel companies don’t communicate or advertise to them correctly.

This means there are 1 billion moms worldwide that don’t personally connect with the products sold to them.

According to research, moms influence over 80% of the purchasing decisions in the household.

Moms connect.

Moms always compare experiences.

Moms listen to other moms.

65% of moms trust recommendations from friends and family more than claims by the brand.

Moms are brand evangelists.

Moms are 82% more likely to promote brands they have connected with on a personal level.

Moms are authentic.

They speak the language of emotional marketing.

Moms are influential.

Mommy bloggers connect emotionally with their audience and influence a conversation in the mom community with their reviews.

We speak to moms from various walks of life – from moms who are expecting their first child to moms who are experienced when it comes to product recommendations and reviews.
Our services include:

  • Consumer insights and analytics.
  • Content creation & content marketing strategies.
  • Influencer campaigns.
  • Influencer events.
  • Professional photography and videography.
  • Market research & beta testing.
  • A/B product testing.
  • Social marketing amplification.
  • Email marketing.
  • User interface testing & more.

You, Baby and I is funded by IDF and will be launching phase 1 of Momsays in May 2018. We are currently in BETA.

Email for more information.

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